McKinsey and Company recently surveyed more than 1,200 companies in the United States and Western Europe to learn which sales practices they view as most destructive. I list the top five most criticized behaviors:
Too much contact: 35%
Scientology registrars are notorious for harassing scientology adherents frequently, and at late hours of the night.
Lack of knowledge about their own or competitors' products/services: 20%
Scientology registrars sell services that most of them have not completed. And they have no firsthand knowledge of competing courses or methods of counseling.
Lack of industry knowledge about usefulness of product/service to customer: 9%
Without having done most of the services that they sell, scientology registrars have little firsthand knowledge if the offered services are useful at all, and if so, to what extent.
Sales style is too aggressive: 8%
Hubbard advocates that registrars "insist that they buy".
Customer forgotten/ignored after sale: 8%
Common experience has shown that after the organization gets your money, they either take their time to deliver or put their resources into someone else with more pay-out potential.
Hard Sell Registration
Started by Rhythm, Jun 16 2010 04:34 PM
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